First of all, before I start to talk about how to find the right web developer or company, there is something that everyone needs to understand. We have moved, evolved so far for the last 10, 15 years, not just with technology and the Web, but also the way we do things, and the value we provide to the market, to other people. So it’s critical to look at this from a bigger, higher perspective.

Innovation of Web development

Web development or Web design are two almost the same things with the same meanings. In the old days, you’d have a web designer to write the code of your website, either HTML or PHP language, do and add some graphics, make it live on the internet and job done! You spent about $5000, and end up with maybe nicely looking design, but in other words, useless, static website where you can’t easily add the new content every week or month without contacting and paying your web designer. Also, without a proper marketing effort from your side, nobody would even find your website because no one optimized it and promoted it. There were only a few people who knew how to do this, and those were very lucky because they literally had no competition on the online market, not like today.

15 years later we do things a little bit differently and by we I don’t mean just MaltaNetworks.org, but every high-end innovated Web development company that focuses on every aspect of fully responsive design optimized for the best UX, optimized content on the website (on-page SEO), marketing efforts such as Search Engine Optimization, Social Media Marketing, and Paid Advertising. Those are three pillars of effective website promotion on the internet, but either just one of those techniques if done perfectly could have a massive impact on any business.Is it easy?

Is it easy? Of course not otherwise everybody would be doing it, but it’s perfectly applicable and doable. And those are the companies and experts that I am talking about.

Focusing on the most important aspect that many businesses struggle with, which is traffic and sales, or traffic and conversions. The smart people like us would learn these things the hard way by going out and experimenting and testing everything, make it work, and then come back and offer it to others.

So, instead of marketing in just one field of a business, now it’s more like an all-in-one solution for the businesses, starting with web design and development and ending with a solid search engine marketing campaign. It’s no brainer that every business owner would rather give a shot to the one that offers more than the other. But the problem is that we are still in an early young age of digital marketing, and there are still so many of those that have no clue what can for example SEO offer to them, or they have been mystified by others who pretended to be the experts but didn’t deliver the results.

It’s time for the change, so people get to know and educate themselves on this subject a little bit, so they easily spot the bad company or an expert.

Related article How to Find the Right Digital Marketing Agency

We cannot deny that SEO is being a massive subject right now and that hundreds of new and effective SEO companies are showing up to lift up the local business market. This all makes sense, since the rising mobile and internet market and big demand. It’s been said that this is the right and perfect time for the business to work on their online presence before the competition will really arise and saturates the business market.

This is true, many businesses would have a huge advantage, only “if” they hire the right SEO Expert to make it all happen. Forget about the old-school web development or we design companies, they mostly know nothing about SEO and how it works today. Now there is a new age of SEO experts like us, who dominate the Google and other search engines. We learned the extensive hard way to figure out how the hell SEO works.

It’s a delicately detailed and long process in which everything has to be done right, but on the end, It’s rewarding with the traffic from the first page of the organic listing and credibility. Google knows that and so do we.

The businesses evaluate their first-page position and traffic on the different levels, meaning that the advocacy agency will value their website traffic on the much higher scale than local carpenter. The competition levels will be likewise different. With a fair evaluating of the client’s business and budget, the price will be also determined from there.

Business owners expect to hear the price before the expert have a chance to analyse and evaluate the SEO costs, to compare and choose the cheapest company or expert. We are being asked all the time, how much we charge for our services, and we always tell that we just cannot say that before we actually analyse everything, and to do so, please go to our discovery page to fill out the application form and we will get back to you within 24 – 48 hours.

And guess what, most of the people just skip that probably thinking that from the some reason we do not want to tell them the price in order to trick them. It just doesn’t work. But the thing is that the serious businesses know what we are talking about, and they understand that. And those are more likely for us to work with.

Read our previous post where we cover the tips on finding the good SEO Expert.

seo for business
Digital Marketing Agency Malta

Malta and It’s sister island Gozo are full of different kinds of businesses that need the solid and professional web development services, covering website design and search engine optimization. In these days, It’s very hard to run a prosperous business without at least a company website. And we are pretty much sure that having a website and bulletproof SEO strategy will be inevitable in the future.

But It’s not just about find and hire any digital marketing or web development agency. Whether It’s marketing, web design or development company, they all do more or less the same job. They build your website, maybe build some social pages, and if you are lucky they will do some very basic SEO in a separate price package for very cheap. It’s either one time purchase of backlinks package or something like 199 per month or so. We can say right away that It’s the waste of money and time because what you will get is nowhere near to what your business website needs to rank in the top of the search engines, mainly talking about Google.

So if someone think that they would save money by paying 200 instead of 500+ per month, you are right, but the results won’t come either. Also, there is really not fixed price for this. Every business, website and competition is different, so no one can really determine the price before the deep analysis of a website and the market has been done. Hopefully, everybody understands where we are getting at with this. People naturally don’t trust the things that they don’t understand, and scepticism comes in the first place.

Every solid Digital Marketing agency will do the analysis first then consult you with the options,  and come up with the price. There are so many factors on which the actual price does depend on, and the expert should be able to tell you.

But there is not really many people doing what we do, which makes us and our company unique. We built up our expertise the hard way with thousands of our of experimenting, testing, and implementing what works and discarding what doesn’t. It’s hard work, but It’s very much worth It at the end. You can imagine your website as when you are building your own house. Surely you would not build It just from any cheapest material, but you would choose what you think is the best or you would hire someone who knows what is the best. With the website It’s the same, It is like a personal virtual business office, where you want everything to be of a good quality.

Many business owners still don’t know, but digital marketing is becoming huge and whether you will extend your horizons and start now or not, will have a big portion of an impact on survival of your business. I am not saying this and don’t intent to scare anyone, that’s just how It is.

Written by Miro from MaltaNetworks.org