First of all, before I start to talk about how to find the right web developer or company, there is something that everyone needs to understand. We have moved, evolved so far for the last 10, 15 years, not just with technology and the Web, but also the way we do things, and the value we provide to the market, to other people. So it’s critical to look at this from a bigger, higher perspective.

Innovation of Web development

Web development or Web design are two almost the same things with the same meanings. In the old days, you’d have a web designer to write the code of your website, either HTML or PHP language, do and add some graphics, make it live on the internet and job done! You spent about $5000, and end up with maybe nicely looking design, but in other words, useless, static website where you can’t easily add the new content every week or month without contacting and paying your web designer. Also, without a proper marketing effort from your side, nobody would even find your website because no one optimized it and promoted it. There were only a few people who knew how to do this, and those were very lucky because they literally had no competition on the online market, not like today.

15 years later we do things a little bit differently and by we I don’t mean just MaltaNetworks.org, but every high-end innovated Web development company that focuses on every aspect of fully responsive design optimized for the best UX, optimized content on the website (on-page SEO), marketing efforts such as Search Engine Optimization, Social Media Marketing, and Paid Advertising. Those are three pillars of effective website promotion on the internet, but either just one of those techniques if done perfectly could have a massive impact on any business.Is it easy?

Is it easy? Of course not otherwise everybody would be doing it, but it’s perfectly applicable and doable. And those are the companies and experts that I am talking about.

Focusing on the most important aspect that many businesses struggle with, which is traffic and sales, or traffic and conversions. The smart people like us would learn these things the hard way by going out and experimenting and testing everything, make it work, and then come back and offer it to others.

So, instead of marketing in just one field of a business, now it’s more like an all-in-one solution for the businesses, starting with web design and development and ending with a solid search engine marketing campaign. It’s no brainer that every business owner would rather give a shot to the one that offers more than the other. But the problem is that we are still in an early young age of digital marketing, and there are still so many of those that have no clue what can for example SEO offer to them, or they have been mystified by others who pretended to be the experts but didn’t deliver the results.

It’s time for the change, so people get to know and educate themselves on this subject a little bit, so they easily spot the bad company or an expert.

Related article How to Find the Right Digital Marketing Agency

Digital Marketing Agency Malta

Malta and It’s sister island Gozo are full of different kinds of businesses that need the solid and professional web development services, covering website design and search engine optimization. In these days, It’s very hard to run a prosperous business without at least a company website. And we are pretty much sure that having a website and bulletproof SEO strategy will be inevitable in the future.

But It’s not just about find and hire any digital marketing or web development agency. Whether It’s marketing, web design or development company, they all do more or less the same job. They build your website, maybe build some social pages, and if you are lucky they will do some very basic SEO in a separate price package for very cheap. It’s either one time purchase of backlinks package or something like 199 per month or so. We can say right away that It’s the waste of money and time because what you will get is nowhere near to what your business website needs to rank in the top of the search engines, mainly talking about Google.

So if someone think that they would save money by paying 200 instead of 500+ per month, you are right, but the results won’t come either. Also, there is really not fixed price for this. Every business, website and competition is different, so no one can really determine the price before the deep analysis of a website and the market has been done. Hopefully, everybody understands where we are getting at with this. People naturally don’t trust the things that they don’t understand, and scepticism comes in the first place.

Every solid Digital Marketing agency will do the analysis first then consult you with the options,  and come up with the price. There are so many factors on which the actual price does depend on, and the expert should be able to tell you.

But there is not really many people doing what we do, which makes us and our company unique. We built up our expertise the hard way with thousands of our of experimenting, testing, and implementing what works and discarding what doesn’t. It’s hard work, but It’s very much worth It at the end. You can imagine your website as when you are building your own house. Surely you would not build It just from any cheapest material, but you would choose what you think is the best or you would hire someone who knows what is the best. With the website It’s the same, It is like a personal virtual business office, where you want everything to be of a good quality.

Many business owners still don’t know, but digital marketing is becoming huge and whether you will extend your horizons and start now or not, will have a big portion of an impact on survival of your business. I am not saying this and don’t intent to scare anyone, that’s just how It is.

Written by Miro from MaltaNetworks.org