Does your business have any employees or colleagues? If so, then involve them in your videos. You need to have articulate people who represent the business. You can always use more than one person in the videos, after all.
Don’t forget to add a form to opt into your emailing list on the site’s page where the videos are. A lot of people will sign up for a newsletter this way.
People want to feel like they can trust you! Don’t waste your time and money touting a product, service or idea that you cannot personally stand behind. By being natural and speaking with authenticity, people are going to be more likely to enjoy the video as well as more likely to come back in the future to view more of your videos.
Find ways to assess the success level of your videos. You can view videos and guess how people will feel about them. The best way to see what works, however, is to look at the statistics. A couple of measures may be the number of people that have viewed your video and how long they stayed tuned in.
Consider purchasing a tripod in order to make your videos appear professional. Jumpy, shaky camera work is best left to horror movies and avant garde films. Use smooth panning and steady shots for marketing purposes. The majority of visitors will give a video just a couple of seconds before they determine whether they will keep watching.
It is better to have shorter length videos. Your videos should really not be any longer than three minutes in length. This ensures that your videos contain all the necessary information without boring your viewers. You can make one up to five minutes, but longer than that is really unnecessary. The shorter, the better.
You should not want to make it perfect. You do not need professional equipment to create quality videos. Most of the time all you have to do is put some good software on your computer. You can also use the camera on your smartphone if you need to. Conduct yourself in a professional manner and give people great content, and they will watch.
If you need more videos, organize a video contest for your customers. This can be fun, silly or educational. Videos made by customers and users help build a sense of community.
Always start your videos with a genuine and friendly greeting. Let them know which company you work for and who you are at the start. Also, at the conclusion of your videos, remind viewers of your name and the name of your business.
As you have now learned, it is not really all that hard to start doing video marketing. All you need to do is find out what you can. When you have soaked in this knowledge, you can be assured that you will succeed. Just get things started, and see what can be accomplished!